How to use: Work up a rich lather in your hands, then apply to the scalp and massage through to the ends before rinsing thoroughly. Repeat if your bombshell locks need a little extra R’n’R. Follow with essano™ Purple Conditioner. Hair housekeeping: Because this product is deliberately pigmented to tone, handle with care and rinse any surfaces immediately after use.

Enriched with Violet Leaf Extract for softness, Panthenol (Vitamin B5) for strength, and Guar Polymer Technology for silky slip, the silicone- and sulphate-free formula hydrates and smooths without stripping moisture or vitality, keeping blonde hair in the Goldilocks zone (just right).